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Sydney Hansen


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P&G motion graphics
Completed while working at Madison Design, 2022-present


2024 Annual Report  


I translated the 2024 print cover to motion for the Annual report homepage and social media promotional posts. The animation I designed was then programmed for the website by P&G developers. The print design was created by Designer Marisa Thoman and Art Director Allison Leidy. 

cover animation for Instagram



2023 Annual Report graphics 


I translated the print cover to motion for the 2023 Annual report homepage and social media promotional posts. The loading animation I designed was then programmed for the website by P&G developers. I worked with Art Director Allison Leidy to expand uppon the graphic language to create a sizzle reel for the publication promotion as well.  




2022 Citizenship report 




P&G brand award ads


I storyboarded and animated these social posts for P&G to use to promote the awards they won in the past year. They reported that across their LinkedIn and Instagram, these posts have earned 4K+ engagements, 318K+ impr

essions and a +1% engagement rate (above their benchmark). These ads were created alongside Madison’s Creative Director Lindsey Gauggel.