Find a Doctor Campaign
Client: St. Elizabeth2024
The objective of this project was to create awarness of a new website acess tool, showing ease of use and to drive interest to explore care. Working with Art Director Sean Brammer, we designed an integrated digital-first campaign to promote the new feature. The key deliverables were two Meta ads, 4 instagram assets, and a website cross-sell banner.
Concepting
The goal of the campaign was to appeal to an audience that is searching for quality care that is easy to schedule. This led me to sketching a user experience journey that would encourage the audience to test the feature. By showing the top three steps of searching, finding a doctor, and scheduling it allows a potential user to visualize the simplicity of being a patient at St. Elizabeth’s. I sketched and ideated on icon usage, composition heirarchy, and color usage within their brand system.
Final compositions
